Igniting International Excitement for Interplanetary Space Travel

Friday 5 October 2018, 10:50 – 11:50
Location: Bremen Conference Center – DLR Hall

For the first time in history, NASA and ESA are joining forces to launch the first of a series of missions to send astronauts beyond the moon. This bold endeavor will ignite the next generation of space exploration that will include a journey to Mars and future interplanetary expeditions throughout our solar system.

NASA’s next generation spacecraft – Orion – will be the first human-spacecraft to venture this far since the last Apollo mission in 1972. Exploration Mission-1 will be an uncrewed flight test that will launch atop the new Space Launch System rocket from NASA’s Kennedy Spaceport in Florida for a 21-day mission to the far side of the moon and back. This flight will be the most exciting human spaceflight launch since the first International Space Station module was launched in 1998 to become the renowned orbiting laboratory it is today.

The ESA/NASA/Industry team is coordinating international communications and outreach initiatives through innovative social media campaigns, eye-catching graphics, captivating multimedia productions, supporting hundreds of community and educational events, garnering thousands of news headlines around the world, and fostering positive morale among employees with fun and engaging internal communications and events. Strategic partnerships with Peanuts Worldwide, Cinemark and other well-known organizations will so generate excitement and interest in space exploration, inspiring today’s youth to study and seek careers in STEAM fields – science, technology, engineering, art and math.

Orion’s first flight test – Exploration Flight Test-1 — generated thousands of news stories and over 3.8 billion social media impressions for Orion, with the #1 Trending hashtags on Dec. 5, 2014. On launch day, NASA TV’s You Tube site reached more than 1.2 million people – nearly twice the number reached on the seven days surrounding Curiosity’s Mars landing in 2012. We expect Exploration Mission-1 to generate twice that excitement. Come hear and see how.

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